WHERE DOES CAR DESIGN BEGIN?

IT ALL STARTS WITH FAMILY

When we set out to design a car, before we put pen to paper and knife to clay, our inspiration begins with what‘s most important – the people inside.

While our design has evolved, the core of everything that we do - the simply clever thinking - starts with you. As seen in our five-part series 'Driven by Design' we show how family needs, like space, functionality and safety has been translated into our new design language. "The car is not the main focus; the family is the most important thing." 

Jozef Kabaň, Head of ŠKODA Design.

DRIVEN BY DESIGN

See more of our design process

MORE SPACE FOR FAMILY

See the new

YOU MAY ALSO BE INTERESTED IN

How does an idea take shape?

See the automotive design journey.
Tell me more

How does the future look like?

The Vision S concept walk-around.
Tell me more

What does passion look like?

15 owners of vintage ŠKODA cars share their stories.
Tell me more