BORN ON A BIKE, YOU SAY?

WHAT HAPPENED IN 1895, DIDN’T STAY IN 1895.

What do you do when you can’t get what you want? You find a way to make it happen. That’s what our founders did back in 1895. When they couldn’t find the bicycle they wanted, they built their own. Thus our road began with a beard and a bike and, like all good ideas, we rolled on, evolving from two wheels to four. To this day, we continue to cherish our two-wheeled roots by sponsoring cycling events worldwide, like the famous Tour de France.

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