What do you do when you can’t get what you want? You find a way to make it happen. That’s what our founders did back in 1895. When they couldn’t find the bicycle they wanted, they built their own. Thus our road began with a beard and a bike and, like all good ideas, we rolled on, evolving from two wheels to four. To this day, we continue to cherish our two-wheeled roots by sponsoring cycling events worldwide, like the famous Tour de France.