Perception often differs from reality. We found this
out when we placed the new ŠKODA SUPERB, with all the features that make it so great minus one thing: the badge, at an airport in Spain. All labels and
markings were removed from the car. How many could tell it was a ŠKODA?
The results were surprising. Over 50 % assumed it was a new car from
another premium brand. We were happy to hear to this as it proves that as we
continue to push the envelope of design, we’re also changing misconceptions and
merging the idea that you can have an outstanding looking car at an outstanding
The company’s flagship