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The Czech car manufacturer was supporting the major sporting event, which took place in Cologne and Paris from 5-21 May 2017, as its main sponsor and vehicle partner for an impressive 25th time. ┼áKODA provided a total of 55 vehicles for the IIHF organisers. During World Championship matches, the ┼áKODA KODIAQ and SUPERB were prominently positioned a few metres from the playing area. Furthermore, the ┼áKODA brand logo adorns the face-off circle in the centre of the playing area and the hoardings. For enthusiasts of this ÔÇścoolÔÇÖ sport, the company had prepared additional highlights in the shape of the specially organised ÔÇśfan zonesÔÇÖ.


More than quarter of a century as Official Main Sponsor of the annual IIHF Ice Hockey World Championship, ┼áKODA have even earned a Guiness World Record for ÔÇśthe longest-lasting main sponsorship in the history of sports world championshipsÔÇÖ.